This is the best seasoning I have ever used and I cook and grill a lot. I use this as a rub for my chicken before it hits the grill. Mix it with a small amount of olive oil and it comes out perfect every time. I also use it on fish, seafood etc before baking, pan frying and it always comes out so flavorful and perfect. I had many people ask me about what seasoning I use when they try my dishes and I always recommend this one. Try it, you will love it!